Live For Now (In Light of Later): How Pepsi Shows Christians How to Live

Live for now—party-up and enjoy yourself. This is the message Pepsi invites you and I to embrace. Few, however, need this encouragement. Most already live for the “now.” The popular sentiment “YOLO” (You Only Live Once) seems relevant and timely. The present is all we need. Enjoy and have fun, for tomorrow we die. In a very real way, the ancient error of Epicureanism has taken root—emphasizing pleasure now since there is... Read More

Why Everyone Should Live By the Phrase YOLO

Partying hard, Jack-Ass-esc feats of stupidity, or to simply summon the bravery to ask that clearly-out-of-ones-league girl out on a date, many youth have invoked a simple acronym—YOLO! When in doubt about smoking that joint, hooking-up with that guy, or simply jumping off that roof into a pool full of people, YOLO is yelled and all know and understand—You Only Live Once. YOLO is a term which embodies the ethos of this generation of youth. Whatever... Read More

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