Live For Now (In Light of Later): How Pepsi Shows Christians How to Live

Live for now—party-up and enjoy yourself. This is the message Pepsi invites you and I to embrace. Few, however, need this encouragement. Most already live for the “now.” The popular sentiment “YOLO” (You Only Live Once) seems relevant and timely. The present is all we need. Enjoy and have fun, for tomorrow we die. In a very real way, the ancient error of Epicureanism has taken root—emphasizing pleasure now since there is... Read More

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