Live For Now (In Light of Later): How Pepsi Shows Christians How to Live


Live for now—party-up and enjoy yourself. This is the message Pepsi invites you and I to embrace. Few, however, need this encouragement. Most already live for the “now.” The popular sentiment “YOLO” (You Only Live Once) seems relevant and timely. The present is all we need. Enjoy and have fun, for tomorrow we die.

In a very real way, the ancient error of Epicureanism has taken root—emphasizing pleasure now since there is no afterlife or final judgement. Most youth think only of the present and enjoying physical pleasures now.

However, if the agnostic or atheist believes and acts this way, is such a sentiment that surprising? Why should such a view of the universe change if they already reject a preeminent god, a moral good (other than pleasure and comfort), and a final judgement? This message from Pepsi might be more aptly applied to the churched and “seasoned” Christian.

For many generations, Christians have been taught that the “now” does not matter but rather the later.

“The poor will always be with us,” they claim. “Jesus said so.” War, death, disease—these things rule the world. Thank God Jesus is coming to kill all the evil people in his final judgement. Environmentally, why not use up every inch of this world—God’s going to destroy it all anyway! We are waiting for soul evacuation, being caught-up into heaven! So why not live in style, drive my SUVs, eat my fast-food, and watch my regularly scheduled programs on TV while I wait for Jesus to show-up.

Such future-exclusive sentiments drive Christians to unwittingly destroy creation and the lives of others to whom we should be presently be more devoted.

The Kingdom of God is not something yet future. It is here now among us, dwelling in each follower of Christ. The bliss of the present moment and working to create the Kingdom of Heaven here now is vital. Christians must, as Pepsi so aptly instructs, live for the now—but in light of the what later follows. We live for now, enjoying our sonship through Christ while we heal and improve the kingdom of Heaven. Let us labor, striving for the Kingdom of God to be made manifest in this present reality. Let us live for the now in light of the later.


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